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Copyright 2006 Mark Nenadic

As you likely know by now, there is a big difference between effective, quality website content, and search engine optimized (SEO) website content that will obtain the highest ranks in search engines and directories such as Google, Yahoo!, and MSN. However, to apply SEO properly to your website, you first need to know which keywords to use. Once you have them, you also need to know if those keywords are working for you, or if you will need to tweak them to get better results. After all, a keyword is only as good as the money it makes for you.

The keyword itself is a certain word or phrase that someone would type into a search engine or web directory in order to find your website. The keyword you choose for any given page should describe that page in a way that a regular web surfer would search for it. The keyword should be a direct reflection of the content of that page. They should never contain any random or additional words that have nothing to do with you, your business, or your website. If they do contain these excess words, then you won't obtain the maximum results from your SEO strategy.

Among the most widely accepted keyword strategies is that the number of keywords in a website should never exceed 21-22. There are sites out there that have well over six and seven hundred keywords, without any content to back those keywords up. Even if they did have content for every one of those keywords, there would be no point, since search engines will ignore any keyword over their limit of 22 words.

Keywords are each counted as one word. Key phrases, on the other hand, are also counted as one, no matter how many words make them up. For example, if you owned a computer company, a keyword could be "computers". This would be counted as one word. However, you could also have a key phrase "discount computer company", which would also be counted as one.

Even though key phrases are each counted as only one keyword, you should always keep them very short and straight to the point, without any excess words or puff.

To properly apply these keywords to your website, you first need to come up with a list of 21 or 22 keywords/key phrases that will describe your website content, such as the product or service you are selling. You then need to work them into your content, as well as into the site description coding and any additional information you submit to the search engines upon registration with them.

To identify the keywords, there are many different tools that you can use. You can pull them straight out of the air, have friends and colleagues brainstorm with you, or use one or two of many different softwares that are available for specifically that purpose. One of the most popular among these softwares is the Overture Keyword Suggestion Tool. You simply need to tell it what your site is about, and it will suggest a number of different potential keywords based on what has been searched for within the last past month.

By making sure that you're using the right keywords, you're much more likely to choose exactly the word or phrase that a web surfer might type when searching for what your site has to offer. This is the entire point of SEO. When done properly, you'll increase the number of visitors to your site, and will therefore experience increased sales. Your website will be more visible, more find-able, and more successful, all by selecting the right wording. Though it may sound complex at first, once you get the hang of it, it does become much more routine. You must remember, though, that this is a time consuming process, and is something that you will need to maintain for the entire life of your website. If you don't have the time or willingness to dedicate to your website, be certain to hire a professional to do it for you. It is definitely worth the extra few dollars that it will cost. The increased sales will pay for the SEO many times over.

About the Author
Mark Nenadic Mark is the director and face behind FifteenDegrees-North http://www.15dn.com , where you will find articles and resources to help with SEO, marketing and Web design.

Effective Internet marketing SEO has proved itself again and again in transforming little known web sites into high traffic, high revenue sites in just a few short weeks. Admittedly effective Internet marketing SEO is not easy, but it is also not too difficult a task for somebody who understands how search engines work and the way they are constantly evolving. Armed with this information they can then figure out how best to present their site for high search engine page rankings. In fact Internet marketing SEO is an amazing and miraculous short-cut to high traffic and online business success. It is much more effective than any other form of online advertising or marketing. You need to bear in mind the fact that over 80 per cent of the traffic that search engines receive, usually originate from search engines. There are actually many different tools at the disposal of any Internet marketing SEO expert who knows their stuff. There is even the links popularity, or links development strategy where a site can get top search engine rankings without any use of keywords or keyword optimization at the actual site being promoted. And what's more is that some of these Internet marketing SEO techniques will bring results in a few short weeks or even days. It hardly matters what kind of site you have, because these days, online entrepreneurs and Internet marketing SEO experts have many different money-making opportunities at their disposal. Some folks are making six figure monthly incomes by simply running affiliate sites to a single affiliate program. Many sites these days supplement their incomes with Google Adsense ads posted at their sites. In fact for many sites, this is their most lucrative source of revenue. But none of this is remotely possible without traffic and success ion any online venture is heavily dependant on the most effective and efficient way of generating traffic to any site. Namely Internet marketing SEO. This is the reason why Internet marketing SEO has become such a vital part of any online venture or enterprise. Do not rest when it comes to promoting your websites or you will lose to your competitor.

About the Author
Glenn Ford is a professional SEO expert and provides SEO Services thru http://www.seo-gurus.net/ and SEO Articles at http://www.seo-gurus.org

Writing for the Web...it's not a piece of e-cake!

So, you've elected to jump head first into the wonderful world of Web. After all, just about everyone has a site. You may as well join the craze. You hire a web developer and a graphic artist to design a professional site that promotes your business image.

The site looks great. But now what? Who is going to write the thing and put your ideas into words?

Making sure you wind up with the best possible web copy is as simple as following these guidelines:

Content is crucial If you've invested in design and left the content as an afterthought, you may as well just throw your money away. Powerful - and targeted - copy is what sells your product or service, not pictures or flashy introductions.

Keep in mind that most people simply scan websites, with the average visitor deciding in 15 seconds or less to stay or not. Clever headlines with stimulating text will grab your readers' interest. Tight, focused, clear and concise copy will keep them there. How tight is tight? Write only about half of what you would have used in a hard copy version. Don't confront readers with long continuous blocks (yawn!) of text. And use hypertext to split long information into multiple pages.

To make your text easy to scan: · Highlight keywords using typeface and color variations (hypertext links are another way of "highlighting"). · Use meaningful, easy-to-scan subheads · Use bulleted lists. · Stick to one idea per paragraph.

Use headlines And use them well. Your headlines should be powerful enough that your prospect wants to keep reading.

Talk up benefits - not product Describe benefits your potential customer can see, hear or feel if they use your product. Show that you understand their issues and how your product addresses those issues. Write your marketing copy from the buyer's perspective. Sorry to tell you this, but people don't care about you. They're on your site because they want solutions. If you provide a solution to a problem they have, you're more likely to make a sale.

Imitation is flattery Model your website after other successful sites. Visit other websites and take a close look at what they do well and what they do poorly. Then, compare your observations to your own site and make the appropriate changes.

Use testimonials and informational links People don't know you personally. You'll need to convince them you are who you say and you will do what you promise. Use accounts from happy customers to convince your readers that you can be trusted to deliver a top-notch product. Provide them with other resources and links to articles, product reviews or survey results to inform them regarding your product, so they have the facts they need to make an informed decision and compelling reasons to buy from you.

Make it easy to buy from you Many people like the luxury of using a credit card online, so offer that option. But some people simply won't buy online, usually because of fears about the security of their credit card information. So give them options and make checkout easy.

Learn the basics of search engine optimization Powerful web content includes keywords people use to search for your site. To get a high ranking, your web content must be loaded with keyword phrases and still remain engaging to read. Don't let your content get stale As with most marketing materials, it's easy for your message to run its course. Maybe you have new products, employees, clients and awards you'd like to publicize. A website is a constant work in progress. Build it and they will come doesn't apply here. It must be refined and added to on a regular basis to keep it fresh.

Pay attention to the red light If your website has been up more than a few months without sales, take another look at these guidelines and rebuild it.

About the Author
Allison Nazarian is president and chief copywriter of Get It In Writing, a Florida-based company that helps businesses nationwide harness the power of words to sell, inform and publicize. Allison can be reached at 561.487.3917 or anazarian@getitinwriting.biz.

Copyright© Get It In Writing, Inc. May be reprinted without permission of Get It In Writing, Inc and Allison Nazarian if in full, unchanged format and with complete attribution to author.

1. Choose a Niche - Today, anyone can have a website and sell merchandise or services on the internet. The choices are endless and only limited by your imagination. If you are already in a business and don't currently have a website, then it's simply a matter of deciding what name to chose. If you are thinking about setting up your first website and aren't sure what niche to chose, you might consider a favorite hobby. I've always liked to collect & repair antique radios, so I setup a website called http://RadioExchange.net

The fastest way to achieve success and a high ranking on the internet is to build a website around a theme and niche which does not have a large amount of competition. For instance, if you were to start a web hosting site, it would be an uphill battle because there are thousands and thousands of hosting websites already on the internet fighting to be seen in the top 10 or 20 listings of the major search engines like Yahoo, MSN and Google. The more competition, the more costly and time consuming it is to get your website seen.

I know of a guy who used to drive a van for a courier delivery service for a living. He started a expedited transportation website on a shoestring budget several years ago. Today his website is one of the most successful in the US for the expedited transportation industry. Another guy I know loved to collect scale model steam engines, so he built a simple website with photos of his collection. Before long, he started getting inquiries from other collectors as to where they could buy some like his and where to get parts. He began selling parts and hard to find steam engines to collectors around the word. He also added a paid ad section to his site. These are two examples of how you can turn a job or hobby into a successful, money making website. There are still many untapped, niche markets available. You can do the research on your own or a detailed report on 109 Untapped Markets is available for download. The price is only $33. and it's well worth it. To get your report go to Niche Topics at http://UntappedMarkets.cashflowsystem.biz

2. Purchase a Domain Name - Think of a domain name which uses the words which describes your business or what you will be selling. If your domain name contains the keywords which describe your business, you may rank higher than with names which do not. For instance, if you are a realtor located in Orlando Florida it would be a good idea to register the domain name OrlandoFloridaRealEstate.com/net or org or Orlando-Florida-Real-Estate.com/net or org. A scientific way to determine the best name to use is to run keyword popularity searches by using Overture's Keyword Tool at http://inventory.overture.com . When you type in keyword phrases, the tool tells you how many times any given keyword phrase was searched across the internet for the previuos month. Once you determine the name you want to use, you can search to see if it's availabe and register it at a domain registration / hosting service such as http://florini.net .

3. Set Up Web Hosting - Web Hosting is what connects your website to the internet so it can be viewed by people around the world. Prices for hosting service range from free (I would not recommended a free service - you get what you pay for) to $39.95 per month which is on the high end. Some hosting companies charge a setup fee and demand a year commitment. I would not use any hosting service which charges a setup fee or demands a year commitment because there's so many which does not. http://florini.net offers excellent hosting services for only $5.95 per month which includes 24/7 live customer service and no set up fee or annual commitment.

4. Design Your Website - If you have no experience or limited experience designing a website you can choose from thousands of professionally designed templates for as low as $20. at http://florini.net and they are available for immediate download. Just browse through until you find a template you like, then click "Buy this Template" and download to your computer. They also offer 1000's of clip art and photo art ideal for customizing a website. Unlike many of the other template websites, after you've selected the site you want, if you need help customizing your template, they offer complete set up services to get you up and running quickly.

If you choose to customize the template yourself you will need web design software such as Macromedia Dreamweaver or Front Page.. You will also need image software such as Adobe Photoshop or Macromedia Fireworks. A new alternative web development software which is rapidly become the tool of choice for Internet Marketers is XSitePro. To learn more you can visit their website at www.XSitePro.wsone.net .

5. Upload Your Web Site files to your Hosting Service's Server - Most Web creator software such as Front Page and Macromedia Dreamweaver has built in FTP (File Transfer Protocol) capability. A super program I recommend for uploading and downloading files is Cute FTP by GlobalScape. You can download a copy from their website at http://Cuteftp.com It's especially handy for managing several sites.

6. Submit Your Website to the Search Engines - I recommend Submit-It which is a Free service that Submits your URL to all of the major Search Engines such as Yahoo, MSN & Google. Their website address is http://www.submitplus.com. Also, don't forget to make a sitemap and submit it to google. This makes it easier for google to index your web site pages therefore increasing your website's ranking. Just go to Sitemapbuilder.net, type in your URL and their online sitemap program will create a sitemap for you which you can download and then upload to google. Complete instructions are given on Sitemapbuilder.net's website.

7. SEO / Search Engine Optimization - This is the final step and an ongoing process to achieving success with your website. Search Engine Optimization involves having as many pages of articles and text as possible containing keywords phrases which describe what services or products you are offering in your website. You can get articles about almost any topic you can think of from many of the Ezine websites with reprint rights. Articles written about your niche on your website vastly increases the value and ranking of your site to search engines because they reinforce your keyword word count. Another very important step is to trade links with other sites and get as many inbound links as possible. Publishing your own articles to Ezine websites will help increase your inbound links. I highly recommend the Article Money System. It's comes pre-loaded with 163 article directory sites. For each article you write (if accepted) you can get up to 163 incoming back links to your site thus improving your page rank. For more info, go to http://articlemoney.wsone.net . You might also want to purchase links to your website which have a high Google PR. Link Directory Submitter is a software which submits your website link to over 300 directories, with more than half ranging from PR4 to PR7. For more info, go to http://LinkSubmitter.wsone.net

To learn more about SEO / Search Engine Optimization, just type in the search phrase "SEO" in your browser and you'll find numerous articles and info to help you with this process.

Copyright by Ray Rice 2006

About the Author
Ray has been a Internet Business owner & web site designer since 1995. He writes articles for several websites